Ultra Bright, Pure Black.

Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.

TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Contrast. Like Life Itself.

The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens.

TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Screen Speaker, Always Immersive.

As the story unfolds before your eyes, you’ll hear a soundtrack that precisely matches the action. Much the same as in a movie theatre.

TV image is simulated. The actual look of the TV may differ, depending on model, size and region.

Game Time. Be Invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

©2022 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.

PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now

Love Entertainment. Love the Planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.

Pure Blacks. Peak Brightness. Remarkable Contrast.

XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Extended Colour Volume, now see Every Shade and Hue.

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Everything Upscaled close to 4K Quality.

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Upscaled, simulated and enhanced 4K images will vary based on source content.

Less Noise. Less Blur. More Clarity in every Picture.

XR Clear Image reduces noise utilising zone division and dynamic frame analysis, and minimises blur.

Features will be available via a future firmware update.

Intelligent Motion Processing for Smooth, Fast-Moving Action.

XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful Colours from Any Angle.

Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you’re watching.

Screen Sound, Ingeniously Immersive.

The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.

Sound from the Centre of the Screen, Perfectly Matching Action.

With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your Entertainment Upscaled to 3D Surround Sound.

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice. Precise Dialogue.

Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Acoustic Centre Sync.

With Acoustic Centre Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.

Ready for 360 Spatial Sound Personalizer.

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region.

Auto HDR Tone Mapping. 

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

©2022 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real-world locations, entities, businesses or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.

Screen images simulated.

Auto Genre Picture Mode.

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Screen images simulated.
This function works when Auto Picture Mode is ON.

One Place for All your Game Settings.

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Some features will be available via a future firmware update.

The UI Image is simulated. For illustrative purposes only. Actual UI may be different.

Available functions may vary depending on model, region, or country.

What you Want to Watch all in One Place.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Some apps, contents and/or features may not be available in all countries. Subject to availability.

User must connect to a Google account to use certain advertised features.

Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, YouTube, Chromecast built-in, Google Meet, and other marks are trademarks of Google LLC.

Bring the Cinematic Experience Home, Enjoy Movies included with BRAVIA™.

Explore today’s top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Time period that streaming is available for depends on model.

Number of credits differs depending on model.

Spider-Man: No Way Home: ©2022 CTMG. All Rights Reserved. MARVEL and all character names:© & TM MARVEL. https://www.sony.net/bravia-core

BRAVIA CORE is available in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates.

Just use your voice to control your TV with help from Google.

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.

User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.

Hands Free feature availability depends on language and may need software update.

Google TV is the name of this device’s software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.

Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.

Feature, searching by genre, will be available via a future firmware update.

Control your Smart Home with Help from Google.

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Google TV is the name of this device’s software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.

Google Assistant is not available in certain countries and languages. Availability of services varies by region, country and language.

Some smart home devices are required.

Easy to Wipe, Always stays Clean.

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Clean exterior surfaces gently with a dry, clean cloth or household disinfectant wipe (such as Clorox Disinfecting Wipes). Do not spray disinfectant directly on the remote.

Proven 99.9% or more effective against bacterial growth on remote control buttons based on JIS Z2801 testing. This material is not antiviral. There is no guaranteed effect against viruses such as COVID-19.

Remote design and specification differ depending on region and country.

A Handy Way to Control your TV.

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Feature will be available via a future firmware update.

Proximity Alert.

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Feature will be available via a future firmware update.

Video Chat on a Bigger Screen.

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

Feature will be available via a future firmware update.

A camera is required for video chat. Camera sold separately. See compatible cameras here: https://www.sony.net/camera-support.

Optimising Brightness and Power Consumption.

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

All your Eco in One Place.

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful Design. Made Durable. With Less Virgin Plastic.

Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimize virgin plastics, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What’s more, our new packaging uses around 45 less plastic volume.

SORPLAS™ may not be used for parts depending on the time of production.

SORPLAS™ usage depends on product and varies by region and country.[FN|Compared to FY18 models. The ratio may vary by model and size.

The products with 60% reduction are only available with certain models and in certain regions and countries.

Less Packaging. Less CO2.

Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.[FN|Compared to FY18 models. The ratio may vary by model and size.

Metal Flush Surface, the Art of Immersion.

Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what’s around it.

Actual look may differ depending on TV size.

Prestige 3-Way Stand, Stylish and Versatile.

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Actual look may differ depending on TV size.

Aluminium Slim Wedged Stand.

The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.

Actual look may differ depending on TV size.